Faculty of Economics & Commerce Department of Management & Marketing

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The 2008 Foenander Lecture: Forward with Fairness - A Business Perspective on Labor's Reform Agenda
 August 21, 2008

John Denton presented the 23rd Foenander Lecture to an enthusiastic audience on Wednesday 20 August. John Denton is Partner & Chief Executive Officer of leading Australian law firm, Corrs Chambers Westgarth and one of the country’s most respected experts on labour law. The lecture highlighted the aspects of the Government’s proposed new workplace relations system "Forward with Fairness" that matter most to larger employers.

See a transcript of the lecture here

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Alumni becomes Chair in Marketing in Department of Management and Marketing
 August 15, 2008

Professor Simon Bell has been appointed as Chair in Marketing in the Department of Management and Marketing.

Professor Margaret Abernethy, Dean of the Faculty of Economics and Commerce said “We are very pleased to welcome back one of our distinguished alumni, Professor Simon Bell as Chair in Marketing. The Faculty’s success in attracting a string of eminent research scholars in recent months is indicative of our growing reputation as a world class research organisation and brand in Australia and internationally.”

Before returning to the University of Melbourne to rejoin the Department of Management and Marketing, Professor Bell was at Cambridge University’s Judge Business School which ranks 20th in the world in terms of its MBA programs. He has held visiting positions at Copenhagen Business School and Catolica University in Lisbon where customised executive education and training is well established.

Professor Simon Bell received his B Com (Hons) and his PhD from the University of Melbourne. His research interests include Services and Relationship Marketing, Customer Loyalty, Sales Force Management, Organisational Learning and Social Networks and Regional Clusters. His publications appear in leading international journals such as The Journal of the Academy of Marketing Science, The Journal of Retailing, Industrial Marketing Management and the Journal of Retailing and Consumer Services.

The key objective of the Chair in Marketing is to strengthen the Department’s research profile, capabilities and sustainability by engaging in rigorous and relevant research in partnership with relevant stakeholders.

“I am excited about the opportunity to share some of my experience in Marketing education and research gained in Europe over the last six years where I worked with leading corporations like Shell, Rolls Royce, Royal Mail and British Telecom. I am also very keen to forge close links with the Australian business community and the marketing profession in terms of knowledge exchange” said Prof. Bell.

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Find out about Honours in Management and Marketing - Wednesday 10 September
 August 14, 2008

Come along on Wednesday 10 September and find out how an Honours year will add value to your degree and make you more attractive to potential employers.

This information session is for all students interested in finding out about the Management & Marketing Honours Program.

Taking Honours opens up many opportunities for graduates, including recruitment with consulting firms (most of which hire only honours graduates) and PhD studies.

Hear about the Honours experience and the enhanced career options an Honours degree can provide. There will be presentations from graduates, current students and employers. This will be a fantastic opportunity to chat with staff and students about how an honours year can help you. Light refreshments will be provided. RSVP by Wednesday 3 September to enquiries-mgmt-mktg@unimelb.edu.au

Date: Wednesday 10 September 2008 Time: 5.30pm – 6.30pm Place: Executive Lounge, Level 1, Alan Gilbert Building

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Award for Excellence for Professor Anne-Wil Harzing
 July 31, 2008

Prestigious professional journal, HRM, the Journal, has awarded their annual “Ulrich & Lake Award for Excellence in HRM Scholarship” to the Department of Management and Marketing’s own Professor Anne-Wil Harzing.

The 2007 award is for Professor Harzing’s outstanding paper “Country-of-origin, localization, or dominance effect? An empirical investigation of HRM practices in foreign subsidiaries.” This article was co-written with Dr. Markus Pudelko and appeared in the winter 2007 issue of Human Resource Management (Volume 46, Number 4, pages 535-559).

Congratulations to Professor Harzing.

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2008 Intensive Summer School Teaching at Universidad de La Sabana
 July 11, 2008

From 9 to 20 June 2008, Dr Danielle Chmielewski of the Department of Management and Marketing once again participated in the Intensive Summer Programme (International School of Economic and Administrative Sciences) at Universidad de La Sabana in Bogotá,Colombia.

The aim of the Summer Course was to contribute specialised education to Colombian undergraduate students interested in this topic. In addition, whilst in Colombia, Danielle gave a presentation to the students at Universidad de La Sabana about study opportunities at the University of Melbourne, and also attended the inaugural University of Melbourne Alumni Drinks and Dinner in Bogotá.

Next year Universidad de La Sabana is looking to expand its Intensive Summer Programme to include a variety of business-related disciplines. Danielle described her experience as “wonderful” and highly recommends the program to other academics.

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Presentation to Sony Ericsson
 July 08, 2008

On June 2, 2008 students studying ‘Managing in Contemporary Organisations’ through the Department of Management and Marketing, after a semester of investigation presented their thoughts on how Sony Ericsson could create an optimal virtual organisation. Ideas were delivered to an executive panel live via a video link to Sweden and were well received.

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M&M students with big ideas solve problems for Australian business
 June 24, 2008

High achieving students in the Department of Management and Marketing have just completed a rare opportunity; consulting on real case work for an Australian business.

The Case-Based Challenge run in the ‘Principles of Marketing’ subject allowed students to put into real-life practice the concepts they had learnt in the lecture theatre, helping solve weekly issues for Family Mail House (FMH). FMH is one of the longest established mail houses in Victoria. The company has seen and adapted to a number of industry changes. Australia Post’s introduction of barcoded mail in 1999 was one of the greatest industry challenges to date. Impressively, FMH was the first mail house to lodge barcoded mail in Victoria. It is also one of Australia Post’s few select Bulk Mail Partners.

It’s the first time the challenge has been run, and while the program is not assessed, the most realistic and comprehensive responses at the end of the semester were chosen as winners. Students received prizes and the opportunity to complete further work experience with the company.

Dr Angela Paladino, who developed and oversaw the web-based challenge, says the experience was both unique and invaluable for the students.

“The CBC gave students the opportunity to apply what they learnt each week and address realistic challenges faced by the companies in the marketplace. It also provided students with comprehensive, regular feedback so they could improve their problem-solving skills.”

Joan Glenane, a director of Family Mail House, expressed her sincere thanks to the students who participated for their ideas. “Student responses were comprehensive, objective and insightful, providing the company with a fresh perspective”.

Marie Coson and Sue Lim were judged to have presented the best solutions to the company out of 66 submissions. All students who participated were formally acknowledged for their efforts by FMH. Well done to all of the students who participated.

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Procter & Gamble seek M&M students to style marketing solution
 June 24, 2008

A knowledge transfer partnership between Procter & Gamble and the University of Melbourne’s Department of Management and Marketing has generated innovative research solutions to complex marketing problems in Australia.

Teams of undergraduate and postgraduate marketing students recently presented their marketing research reports to a panel of experts consisting of marketers from P&G and leading marketing research professors from the University of Melbourne.

According to Dr. Elison Lim from the Department of Management and Marketing at the University of Melbourne “Multinationals such as Procter & Gamble and leading research universities such as Melbourne hold unique knowledge bases. The sharing of such knowledge is the key to solving complicated marketing challenges like how to grow the hair styling category to the same levels as in other advanced markets such as in North America, Europe and Canada. From a learning perspective, we call this knowledge transfer."

The winning research report from the undergraduate student team used quantitative research methods covering a sample of 103 respondents in order to shed light on how to increase the usage of hair styling products. It found that sales in Australia are lower than in other developed economies due to insufficient product education programs, lack of product bundling to reduce costs and underinvestment in sustained marketing campaigns.

The winning report from the postgraduate team used qualitative research methods to better understand how to convert non-users to users. Four themes emerged from the research including a perceived concern regarding harmful chemicals in hair styling products, a growing preference for the “natural look”, negative perceptions about ‘over-styled’ hair and confusion about product benefits and usage. Recommendations for overcoming the marketing challenges included suggestions for new packaging, new distribution channels, integrated marketing communication, introduction of less chemically harmful products and a new brand to capture male consumers in the 25-35 age group.

Research enquiries to Dr Elison Lim elisonl@unimelb.edu.au

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Associate Professor Ying Zhu: Paper for Discussion at APEC Summit
 May 15, 2008

Associate Professor Ying Zhu (Department of Management and Marketing) joins University of Melbourne colleagues Associate Professor Sean Cooney (Law School) and Dr Sarah Biddulph (Asian Law Centre) at the upcoming APEC Summit in Lima. Associate Professor Zhu has co-authored a paper on "The New Development of Labour Laws and Industrial Relations in China" which has been published for discussion.

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Mr Shyong Wai Foon & Associate Professor Mile Terziovski: Best Paper Award
 May 15, 2008

Joint authors Shyong Wai Foon and Associate Professor Mile Terziovski (Department of Management and Marketing) have been nicely rewarded for their efforts. Their paper on "Operations and Maintenance Practices and their Impact on Power Plant Performance" is the Operations Management Division winner of the Chan Hahn Best Paper Award at the 2008 Academy of Management Meeting in Anaheim, California.

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Professor Cynthia Hardy & Dr. Leisa Sargent: International Grant Success
 April 03, 2008

Professor Cynthia Hardy and Dr. Leisa Sargent (Department of Management & Marketing) have both caught the attention of the Social Sciences and Humanities Research Council of Canada with separate submissions, and have each been rewarded with a three year grant to fund their respective research.

Professor Hardy’s research project ‘Technology Evolution and the Environment: A Discursive Perspective’ examines processes of technology evolution for an ecologically sustainable economy. The project will be conducted with fellow researcher Professor Steve McGuire from McGill University,Canada.

Dr. Sargent is a member of an international research team headed up by Professor Mary Dean Lee, also from McGill University in Canada. The main goal of the research is to study the range of pathways professional and managerial baby boomers are using to construct retirement in both Australia and Canada.

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Dr. Joeri Mol: Individual Award for Outstanding Lecturer
 April 23, 2008

Congratulations to Dr Joeri Mol who was been presented with the Individual Award for Outstanding Lecturer (2007) on April 14, 2008 at the Dean's Awards Ceremony.

Using the Sony Case Study Competition as the primary activity for student learning, what started as a pedagogical collaboration has culminated into a platform where teaching, research and knowledge transfer are linked to provide a unique learning experience for students.

His innovative use of technology is breaking new ground in teaching and learning, and his interaction with the business community highlights the value of reciprocal learning to students and potential employers.

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Hugh Gundlach & Samantha Smith: 2008 Kinsman Studentship Awards
 February 29, 2008


Congratulations to Hugh Gundlach and Samantha Smith who have been awarded the Kinsman Scholarship in 2008.

Hugh Gundlach : Packaging Authenticity in the Premium Beer Market.

Samantha Smith : An Investigation of Consumer Motivations Towards Organic Food Purchases in Australia.

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Professor Anne-Wil Harzing: Making Research Headlines
 February 14, 2008

Professor of Management (International Business) Anne-Wil Harzing has developed new research data software, and comments on the proposed review of research funding in The Australian newspaper. Click Here to read the article.

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