Marketing Management
Marketing management subjects educate students in the managerial aspects of marketing, with a focus on:
- Target market selection and segmentation
- Competitor analysis
- Developing marketing strategies that lead to value-creating growth for organisations
- Creating intangible assets and the role of the brand in building shareholder value
- Developing products and product portfolios that customers desire
- Product and brand positioning
- Pricing from a shareholder-value perspective
- Designing distribution channels that enable organisations to reach target markets.
The Head of this area is Professor Bryan A. Lukas.
View the list of subjects offered in this area.