Faculty of Economics and Commerce Department of Management and Marketing

Dr Angela Paladino

Profile

Research Interests


Consumer Behaviour
Environmental Marketing
Innovation and Corporate Performance
Resource Based View & Capabilities Strategies
Market Orientation
Strategic Management & Marketing

Qualifications


BCom (Hons) Melb
PhD (Melb)

Awards


U21 Teaching Fellowship

Edward Brown Award for Teaching Excellence

Pearson Education ANZMAC Emerging Marketing Educator of the Year Award 2007

Awarded a Citation for Outstanding Contributions to Student Learning in the 2007 Carrick Australian Awards for University Teaching (National Teaching Award).

Awarded the Dean’s Individual Award for Excellence in Teaching (by a Level B Academic) for the Faculty of Economics and Commerce (2007)

Awarded Emerald Publisher’s Highly Commended Paper Award. It was one of only two such awards conferred for the paper entitled “Adding a Touch of Class: Examining the Role of Prestige in the Influence of Environmental Behaviors” Yeoh, M. and Paladino, A. (2008).

Awarded the Best Paper (Marketing Strategy & Market Orientation Track) for the paper entitled “Analysing The Characteristics & Consequences of Resource Orientation: An Empirical Study”, with Chmielewski, D. Australia and New Zealand Academy of Marketing Conference, Dunedin, NZ; 2007.

Awarded the University of Melbourne Chancellor’s Medal for Excellence in a PhD Thesis
Melbourne Research Scholarship (MRS) for PhD Research

Melbourne Abroad Postgraduate Travelling Scholarship (PhD)

Department of Management Postgraduate Travelling Grant (PhD)

Awarded the Dean’s Certificate of Excellent Undergraduate/Postgraduate Teaching (2003 - 2009)

Awarded the ANZAM Best Paper award (International stream) 2004 for a paper with Stewart Johnston titled "A note on the use of knowledge management techniques by MNC subsidiaries".

Overall, I have been awarded over $2.7M in competitive research funds from a number of university and government sources between 2003-2009.

University-CSIRO Colloborative Research Grant for research into buyer behaviour and environmentally sound electricity (3 years)

University of Melbourne Early Career Researcher Grant for research into Green Marketing Purchase Motivations (1.5 years)

Faculty of Economics and Commerce Research Grants for research into understanding (1) organisational performance and resource dependency (sole project), and (2) stakeholder saliance (joint project).

Identified as one of nine leading experts on environmental issues from The University of Melbourne.

Visiting Professor/Scholar


Visiting Scholar at:

Politecnico di Milano, Italy

The University of Illinois-Urbana-Champaign;

Frankfurt School of Finance & Management (formerly HfB).

Universite Jean Moulin Lyon III, Lyon, France;

Aston Business School, Birmingham, UK;

University of New South Wales, Sydney, Australia;

LUISS Libera Universitá Internazionale degli Studi Sociale Guido Carli, Roma, Italy;

Universitá di Roma Tre, Italy.

Professional Memberships


Member of the Harvard Business Review Advisory Council.

Product Development and Management Association(PDMA)
American Marketing Association
Academy of Marketing Science
Australia and New Zealand Marketing Academy
Strategic Management Society
Member of the European Institute for Advanced Studies in Management (EIASM)
Fellow of the European Marketing Academy



Select Recent Media Contributions



Scott, David and Sim-Jones, Janine (2008) “China and the Pressure to Perform” Cover Story, The Voice, 3(4), 14 July – 10 August, p 10.

Parker, Derek (2008) “Green marketing’s feel-good factor appeals” The Australian Financial Review, Carbon Quarterly Special Report, p 7.

Paladino, A., Olekalns, N. and Davis, K. (2008). The Changing Economy. Interview introduction and lead. Melbourne Conversations Column, The Voice, 12 May-9 June Edition, 3(2), distributed through The Age newspaper: page 12. http://uninews.unimelb.edu.au/view.php?articleID=5153

Newborne, Jaime (2008) Organic Marketing: Putting Messages in Motion. (Article based on organic research). Australian Certified Organic Magazine, Incorporating Australian Organic Journal. Autumn Edition.

Anon. (2008) Aussies need green energy incentive. Science Alert, 25 September 2007; http://www.sciencealert.com.au/news/20072509-16369.html

Annadana, S. (2008) Attitudes on price have big impact of the purchase of organic food. Agriculture Information Online. February, 2008.

Reprint of Scott, David (2008) Angela Paladino on ‘green energy’. Available at Science Alert Australia and New Zealand: http://www.sciencealert.com.au/features/20080602-16859-2.html

Paladino, A. (2008) Collections of Quotes. “Climate Change. We’ve Got Our Best People on it”. Identified as one of nine leading experts on environmental issues from The University of Melbourne. Green Energy comments/quotes. The Age “Earth Hour” Special Supplement. 18th March, 2008: pp 1-2.

Scott, David (2008) Organic Food Purchase Intentions. University of Melbourne Visions Video Podcast. Episode 23 (February). On-line. http://visions.unimelb.edu.au?q=node/33

Scott, David (2008) Attitudes on price have big impact on the purchase of organic food: report. Media Release, 5 February 2008. http://uninews.unimelb.edu.au/articleid_4931.html

Azzopardi, Nadia (2008) “Spreading the Word”, Bite Magazine, April Edition, Official Publication of the Australian Dentistry Association, comments provided on word of mouth communications and its significance for the dentistry profession.

Paladino, A (2008) Organic Motivation. Green Pages Australia, Leading Eco directory and magazine of environmentally sustainable products, services, news and events. Green Motivations Article

Scott, David (2007) Goodwill to all…and planet Earth. Green marketing research overview and comments on green consumerism, The Voice, Vol 1, 20. 10 December – 4 February 2008: page 5.

Anon. (2007) Consumer alarm as buying gets personal. News Section, Melbourne Times, December 12 2007 Number 49 (Fairfax Community Network); page 22.

Tilley, Christen (2007) “Being green’s got to be easy” ABC, The Poll Vault, Australia Votes 2007. http://blogs.abc.net.au/thepollvault/2007/09/being-greens-go.html

Garcia, Jane (2007) “Consumers wary of paying more for ‘green’ energy”. Government News, October, page 31.

Interview on Green Electricity study with Mark Colvin on ABC – PM: Monday, 24 September, 2007 18:26:00. Consumers reluctant to pay more for green power, Reporter: Jennifer Macey. Transcript available from: www.abc.net.au/pm

Macey, Jennifer (2007) Consumers want green power at low cost: Study. ABC News, Posted Tuesday September 25, 7:44am AEST. www.abc.net.au/news/stories/2007/09/25/2042241.htm?section=business

Interview on Mike Jeffrey’s Breakfast Show, 2CC Talk Radio 1206, Canberra. Tuesday, September 25, 2007 at 7:10:00.

Interview on “The Chat Room”, 92.7 FreshFM, Adelaide with Garth, Kiri and Talis Evans (Producer). Tuesday, September 25, 2007 at 18:40:00

Power, Emily (2007) Green Tax Call. Herald-Sun, September 25, 2007; Page 11.

Schliebs, Mark (2007) Impose a Tax, says Study. www.news.com.au. September 24; 01:33pm. Link: www.news.com.au/business/story/0,23636,22471121-462,00.html (Article based on released electricity report).

Scott, David (2007) Not easy being green: Energy Consumers still Wary on Paying More for ‘Green’ Electricity. The Voice, September 2007. Link: http://uninews.unimelb.edu.au/articleid_4643.html

No fuel like an old fuel for most, The Age, August 17, 2006

Oliver, Melinda (2007) Comments provided for: Green is the New Black. Fashion for the Future. Feature Cover Story, June 22, Melbourne Weekly Magazine (Distributed across Melbourne).

Anon (2007). Comments provided on environmental responsibility in fashion. Heidelberg Weekly, June 19.

Consumers in the Dark about Green Energy, UniNews, August 2006

Interviewed by Kathy Bedford, ABC Radio, August 2006

Research also published in the Portland Observer, August 2006

Research

Reviewer

Journal of International Business Studies (JIBS);

Journal of Marketing (JM);

Journal of Product Innovation Management (JPIM);

Journal of Marketing Education (JME);

European Journal of Marketing (EJM);

Journal of Business Ethics (Corporate Responsibility and Sustainability area section);

Australasian Journal of Marketing and

Asia Pacific Journal of Marketing and Logistics (Emerald)

Member of the Harvard Business Review Advisory Council

Research Publications


Book Chapter

“Are We “Green”? An Empirical Investigation Of Renewable Electricity Consumption” Paladino, A and Baggiere, J. (2008) in Borghini, McGrath and Otnes (eds), European Advances in Consumer Research, Vol 8, Milan, Italy, p. 340.

“Understanding the drivers of corporate performance and customer value”, Paladino, A. (2006), in Performance Measurement and Management Control: Improving Organizations and Society, (Ed.) Epstein, M and Manzoni, F., New Jersey: Elsevier Science.

Text Books

These are the market-leading texts in Australia for each discipline

Schiffman, L., Bednall, D., O’Cass, A., Paladino, A., Ward, S. and Kanuk, L. (2007) Consumer Behaviour. 4th Edition. Frenchs Forest: Pearson Australia.

Pride, W.M., Elliot, G., Rundle-Thiele, S., Waller, S., Paladino, A. and O.C. Ferrell (2006). Marketing. Core Concepts and Applications. First Asia-Pacific Edition. Brisbane: John Wiley and Sons Publishers.

Marketing. Core Concepts Web Page

Pride, W.M., Rundle-Thiele, S., Elliot, G., Waller, S., Paladino, A. and O.C. Ferrell (2007). Marketing First Asia-Pacific Edition. Brisbane: John Wiley and Sons Publishers.

Schiffman, L., Bednall, D., O’Cass, A., Paladino, A., Ward, S. and Kanuk, L. (2007) Consumer Behaviour. 4th Edition. Frenchs Forest: Pearson Australia.

Schiffman, Bednall, O'Cass, Paladino and Kanuk (2005) Consumer Behaviour. Edition 3. Frenchs Forest: Pearson Prentice Hall.
Consumer Behaviour. Edition 3 Web Page

Articles

Paladino, A. (2009) “Squeeze that Intellectual Juice! Encouraging Interactions in the Lecture Theatre to Enhance Skill Development and Student Performance” (forthcoming, October) Marketing Education Review.

Paladino, A. (2009) “Financial Champions and Masters of Innovation: Analyzing the Effects of Balancing Strategic Orientations” (forthcoming, November). Journal of Product Innovation Management

Paladino, A. (2008) “Creating an Interactive and Responsive Teaching Environment to Inspire Learning”, Journal of Marketing Education (December). *Invited and Lead Article. *This is the top ranking journal for marketing education.

Paladino, A. (2008). “Analyzing the Effects of Market and Resource Orientations on Innovative Outcomes in Times of Turbulence”, Journal of Product Innovation Management, 25(6): 577.

Rundle-Thiele, S., Paladino, A. and S.G. Apostol, Jr. (2008) “Lessons Learned from Renewable Electricity Marketing Attempts: A Case Study,” Business Horizons*, 51(3): 181-190. *Note: Business Horizons was awarded the Anbar Golden Page Award in 2008 and was ranked ahead of journals published by MIT and Harvard University. The award recognizes research excellence.

Paladino, A. (2007) “Investigating the Drivers Of Innovation & New Product Success: A Comparison Of Strategic Orientations” Journal of Product Innovation Management, 24: 534-553.

Johnston, S and Paladino, A. (2007) “Knowledge Management and Involvement in Innovations in MNC Subsidiaries”. Management International Review, 47(2); 1-22. Edith Penrose Special Issue.

Chmielewski, D. and Paladino, A. (2007) “Moving Towards Implementation: An Investigation of the Drivers of the Resource-Based View” Management Decision, 45(3): 462-483.

Paladino, A. (2005). “Understanding the Green Consumer: An Empirical Analysis”. Journal of Customer Behaviour 4(1), March: 69-102.

“Moving Towards An Assessment Of The Resource-Based View” Paladino, A (forthcoming) Strategic Management Society Annual Conference. Cologne, Germany. October, 2008. *This paper was one of 6 papers submitted to this prestigious conference that was selected for the SMS Roundtable forum (the common ground session).

“Balancing Strategic Orientations To Maximize Innovative Outcomes” Paladino, A (2008) 15th International Product Development Management Conference, Hamburg, Germany. *This paper was selected in the best five conference papers and invited for submission to the Journal of Product Innovation Management.

“Adding A Touch Of Class: Examining The Role Of Prestige In The Influence of Environmental Behaviors” Yeoh, M. and Paladino, A. (2008). 15th Annual Conference on Retailing and Consumer Services Science, July 13-15. Zagreb, Croatia. *This paper was awarded Emerald Publisher’s Highly Commended Paper Award. It was one of only two such awards conferred at this conference.

“Let’s Get the Juices Flowing! Examining the Effects of Interaction in Higher Education”, Paladino, A. (2008) Paris International Conference on Education, Economy and Society, Paris, July.

“Analysing the effects of prestige on environmental attitudes and behaviours upon low-involvement purchases: Does branding matter?” Yeoh, M. and Paladino, A. (2007), Australia and New Zealand Academy of Marketing Conference, Dunedin, NZ.

“Analysing The Characteristics & Consequences Of Resource Orientation: An Empirical Study”, Chmielewski, D. and Paladino, A. (2007), Australia and New Zealand Academy of Marketing Conference, Dunedin, NZ. *This paper received the Best Paper Award (Marketing Strategy & Market Orientation Track).

“Analyzing the Role of Environmental Turbulence on the Relationship between Performance and Resource and Market Orientations”, Paladino, A., (2007) 14th International Product Development Management Conference: EIASM; Porto, Portugal). June 10-12, 2007. *This paper was selected in the best five conference papers and invited for submission to the Journal of Product Innovation Management.

“Focusing on the Drivers of the Resource-Based View: The Role of Resource Sustainability and Capability Dynamism”. Chmielewski, D and Paladino, A. (2006)Strategic Management Society Conference Vienna, Austria.

“The Relationship Between Resources, Capabilities And Resource Orientation”. Chmielewski, D and Paladino, A. (2006) European Marketing Academy Conference. Athens, Greece.

“Understanding the drivers of new product success & innovation – a comparison”. Paladino, A. (2006) 13th International Product Development Management Conference. Milan, Italy, 11-13th June.

“Knowledge management and involvement in innovations in MNC subsidiaries” (2005) Johnson, S. and Paladino, A. British Academy of Management, Oxford, UK, 13-15 September.

“Understanding the drivers of corporate performance and customer value” Paladino, A (2005) EIASM Conference, Nice, France.

“Moving toward the learning-and-effectiveness paradigm: An integration of the diversity orientation and market orientation perspectives” Paladino, A. and Kulik, C.T. (2005). The Academy of Management Conference -- Symposium, 2005, Hawaii, USA.

“Examining the Relationship between Diversity Management and Market Orientation”. (2005) Paladino, A. and Kulik, C.T. AMS World Marketing Congress, Germany (Full paper submitted).

“The Causes and Effects of Resource Dependency Theory on Firm Performance – Controlling the Competitive Environment from a Buyer’s Perspective”. (2005) Chin, J., Widing, R and Paladino, A. AMS World Marketing Congress, Germany (Full paper submitted).

“The Ethics of Care: Guidance for Responsible Marketers in the 21st Century”. Neville, B. and Paladino A. (2004) Australia and New Zealand Marketing Academy Conference, Wellington (Full paper submitted).

“Reviewing the dimensions of market orientation to reevaluate the role of interfunctional coordination”. Paladino, A. (2004) Australia and New Zealand Marketing Academy Conference, Wellington (Full paper submitted). *This paper was nominated for the Best Paper Award (Marketing Strategy Stream).

"Influence of Resource Dependency Theory on Firm Performance – Managing the Competitive Environment: An Empirical Investigation." Chin, J., Widing, R and Paladino, A. (2004) Australia and New Zealand Marketing Academy Conference, Wellington (Full paper submitted).

“A Note on the Use of Knowledge Management Techniques by MNC Subsidiaries” Johnson, S. and Paladino, A. (2004) Australia and New Zealand Academy of Management Conference, Dunedin, NZ (Full paper submitted). **This paper received the Best Paper Award (International Stream).

“Investigating the impact of firm versus customer driven orientations on customer outcomes”. Paladino, A. (2004) European Marketing Academy Conference, Murcia, Spain (Full paper submitted).

“Using the Controlling Orientation View and Market Orientation to Explain Firm Performance: from a Supplier’s Perspective.” Chin, J., Widing, R and Paladino, A (2004) Academy of Marketing Conference, Cheltenham, United Kingdom.

"Corporate Power: The Potential Impact of a Controlling Orientation upon Corporate Social Responsibility", Chin, J., Neville, B., Widing, R. and Paladino, A. (2004) ISBEE World Congress, Melbourne, Australia.

Papers published prior to 2004 are available upon request.

Teaching

Teaching Responsibilities 2009

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