Professor Greg Whitwell
Profile
Faculty & Departmental Roles
2007- : Associate Dean (Academic Programs)
2004-07 : Associate Dean (Graduate Studies)
2003-04: Director, Master of Applied Commerce (Marketing)
1999-2001: Deputy Head, Department of Management
1994-97: Inaugural Associate Dean (International)
1993-94: Associate Dean (Graduate Studies)
Research Interests
- Marketing's contribution to business strategy and the role of intangible marketing assets
- Customer leading versus customer led
- International marketing, especially exporting
- Organizational culture and its effect on the provision of quality levels
- Social capital and its relevance to marketing activities
Qualifications
BEc (Hons, First Class) (Monash)
PhD (Melb)
Awards
The Academy of the Social Sciences in Australia Medal, 1989
The Academy says of the Medal that ‘Its award honours young Australians who have achieved excellence in scholarship in the social sciences’. It has been awarded annually since 1987. Only one individual is given the award.
Best paper award: ‘Schools of Thought in Organizational Learning,’ (co-authors Simon Bell and Bryan Lukas) American Marketing Association, Marketing Strategies for Global Organizations, Marketing Strategy SIG, Buenos Aires, Argentina, 2000
Best paper award: Strategy Formation and Implementation Track: ‘Towards a Conceptual Understanding of the Alleged Decline of Marketing's Influence Within the Firm,’ (co-authors Omar Merlo and Bryan Lukas) American Marketing Association, 2003 Winter Educators’ Conference, Orlando, Florida, USA
Research
Recent/Forthcoming Publications
Terawatanavong, C., Whitwell, G.J., Widing, R.E., and O’Cass, A., ‘Exploring the Nexus between Technological Turbulence, Supplier Market Orientation, and Buyer Satisfaction’, Journal of Business Research forthcoming 2010
Josiassen, A., Lukas, B.A., and Whitwell, G.J., 'Country-of-Origin Contingencies: Competing Perspectives on Product Familiarity and Product Involvement', International Marketing Review 25 (4) 2009, pp. 423-440
Merlo, O., Lukas, B.A., and Whitwell, G.J., ‘Heuristics Revisited: Implications for Marketing Research and Practice,’ Marketing Theory 8 (2) 2008, pp. 189-204
Lukas, B.A., Whitwell, G.J., and Hill, P., ‘Export Planning Orientation and its Antecedents: Evidence from Exporting IT Products,’ Journal of Business Research 60 (12), 2007, pp. 1282-89
Terawatanavong, C., Whitwell, G.J., and Widing, R.E., ‘Buyer Satisfaction and Relational Exchange Across the Relationship Lifecycle,’ European Journal of Marketing 41 (7/8), 2007, pp. 915-38
Whitwell, G.J., Lukas, B.A. and Hill, P., 'Stock Analysts' Assessments of the Shareholder Value of Intangible Assets,' Journal of Business Research 60 (1), 2006, pp. 84-90.
Merlo, O., Bell, S.J., Menguc, B., and Whitwell, G.J., ‘Social Capital, Customer Service Orientation and Creativity in Retail Stores,’ Journal of Business Research 59 (12), 2006, pp. 1214-1221.
Lukas, B.A., Whitwell, G.J., and Doyle, P., ‘How Can a Shareholder Value Approach Improve Marketing’s Strategic Influence?,’ Journal of Business Research, 58 (4), (2005), pp. 414-22
Merlo, O., Whitwell, G.J., and Lukas, B.A., ‘Power and Marketing,’ Journal of Strategic Marketing, 12, December (2004), pp. 207-18
Whitwell, G.J., ‘Electronic Marketing’, in E-Business: Value Creation for Management, ed. D.Samson, Prentice-Hall, Sydney: pp. 102-27 (2003)
Glenane-Antoniadis, A., Whitwell, G.J., Bell, S.J., and Menguc, B., ‘Extending the Vision of Social Marketing through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure,’ Marketing Theory, 3 (3), (2003), pp. 323-43
Bell, S.J., Whitwell G.J. and Lukas, B.A., ‘Schools of Thought in Organizational Learning’, Journal of the Academy of Marketing Science, 30(1), (2002), pp. 70-86
Textbooks
Whitwell, G.J., Lukas, B.A., and Doyle, P., Marketing Management: A Strategic, Value-Based Approach, St. Lucia, Wiley (2003)
Scholarly Books
Whitwell, G.J. and Sydenham, D., A Shared Harvest: The Australian Wheat Industry, 1939-89, Macmillan, Melbourne (1991)
Whitwell, G.J., Making the Market: The Rise of Consumer Society, McPhee-Gribble, Melbourne (1989)
Whitwell, G.J., The Treasury Line, Allen & Unwin, Sydney (1986)
Selected Articles & Chapters Pre-2002
Nicholas, S, Merrett, D.T., Purcell, W., & Whitwell, G.J., ‘The Transfer of Human Resource and Management Practice by Japanese Multinationals to Australia: Do Industry, Size and Experience Matter?’, The International Journal of Human Resource Management, 10 (1), (1999): 72-88
Nicholas, S, Merrett, D.T., Purcell, W., & Whitwell, G.J., ‘Japanese Multinationals in Australia in the 1990s: Manufacturing, Financial Services and Tourism’, Otomon Gakuin Bulletin of Australian Studies (1997). (Translated in Japanese 1998)
Nicholas, S., Merrett, D.T., Purcell, W., & Whitwell, G.J., ‘Japanese Multinationals in Australia in the 1990s: Manufacturing, Financial Services and Tourism’ in Industrial Policy in Australia and Japanese Multinationals (Australia no Sangyouseisaku to Nihon no Takokuseki Kigyou), eds Masao Yamanaka and Akira Kawaguchi, Yachiyo Shuppan Co., Tokyo (1998)
Whitwell, G.J., De Souza, C., & Nicholas, S., ‘Height, Health and Economic Growth in Australia, 1860-1940’, in Health and Welfare during Industrialization, eds R. Steckel and R. Floud, National Bureau of Economic Research with University of Chicago Press, Chicago and London: pp. 379-422 (1997)
Nicholas, S., Merrett, D.T., Purcell, W. And Whitwell, G.J., with Kimberley, S, ‘Japanese Foreign Direct Investment in Australia in the 1990s: Manufacturing, Financial Services and Tourism’, Pacific Economic Papers, #256: pp. 1-24 (1996)
Whitwell, G.J., ‘Economic Policy’, in, The Menzies Era: A Reappraisal of Government Politics and Policies, eds John Warhurst, John Nethercote and Scott Prasser, Hale & Iremonger, Sydney: pp. 166-84 (1995)
Whitwell, G.J. and Merrett, D.T, ‘The Empire Strikes Back: Marketing Australian Beer and Wine to the United Kingdom’, in, Adding Value: Brands and Marketing in Food and Drink, eds Geoffrey Jones and Nicholas Morgan, Routledge, London and New York: pp. 162-88 (1994)
Whitwell, G.J., ‘International Wheat Marketing in the Post-War Period: An Australian Perspective on the Era of Discriminating Buyers’, in The Rise and Fall of Mass Marketing, eds Richard S. Tedlow and Geoffrey Jones, Routledge, London and New York: pp. 162-82 (1993)
Whitwell, G.J., ‘The Power of Economic Ideas? Explaining Australia’s Keynesian Revolution’, in State and Economy: Australian Essays, eds Stephen Bell and Brian Head, Oxford University Press, Melbourne: pp. 119-41 (1994)
Whitwell, G.J., ‘Economic Policy’, in Developments in Australian Politics, eds Judith Brett, Jim Gillespie and Murray Goot, Macmillan, Melbourne: pp. 217-33 (1994)
Whitwell, G.J., ‘Regulation and Deregulation of the Australian Wheat Industry: the “great wheat debates” in historical perspective’, Australian Economic History Review, 33 (1): pp. 22-48 (1993)
Whitwell, G.J., ‘Economic Ideas and Economic Policy: The Rise of Economic Rationalism in Australia’, Australian Economic History Review, 33 (2): pp. 8-28 (1993)
Whitwell, G.J., ‘Commodity Price Stabilisation Schemes: A Case Study of the Australian Wheat Industry’s Stabilisation Scheme, 1948 to 1989’, Australian Economic Review, 3rd Quarter: pp. 52-60 (1991)
Published Conference Papers since 2000
Neville, B.A., Bell, S.J. and Whitwell, G. (2005), “Stakeholder salience revisited: Reassessing legitimacy”. Academy of Management (eds.) A New Vision of Management In The 21st Century, 5-10 August, Honolulu, Hawaii, USA. Abstract published. Awarded top ranked student paper in the Social Issues in Management division
Neville, B.A., Bell, S.J., and Whitwell, G.J., ‘Stakeholder Salience Revisited: Toward an Actionable Tool for the Management of Stakeholders,’ in K. Mark Weaver (ed.), Creating Actionable Knowledge, Conference Proceedings, AOM Best Papers, The Academy of Management Annual Meeting, New Orleans, Louisiana, August 2004, SIM D1-D6
Merlo, O., Whitwell, G.J., and Lukas, B.A., ‘Toward a Conceptual Understanding of the Alleged Decline of Marketing’s Influence within the Firm’, in Marketing Theory and Applications, Proceedings of the American Marketing Association Winter Educators' Conference, Orlando, Florida, February 2003
Terawatanavong, C., Widing, R.E, and Whitwell, G.J. ‘’The Role of Bilateral Interdependence in Buyer-Supplier Relationship’, in Rachel Kennedy (ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference, Adelaide, 1-3 December 2003, pp. 1018-25
Roberts, M.J., Lukas, B.A., and Whitwell, G.J., ‘The Impact of Electronic Commerce on Brand Portfolio Management’, in Rachel Kennedy (ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference, Adelaide, 1-3 December 2003, pp. 1757-64
Merlo, O., Whitwell, G.J., and Lukas, B.A., ‘Marketing’s Influence within the Firm: A “Crisis”? A Conceptual Model and Research Implications’, Proceedings of the 2003 Academy of Marketing Science World Marketing Congress, Perth, June 2003 (full paper accepted, abstract option elected)
Van Beveren, J.A., Widing, R.E., and Whitwell, G.J., ‘Is Online Flow Important To Marketers?’, in A. Farrell, N. Lee, & I. Lings (eds), A History of the Next Decade: Proceedings of the Academy of Marketing Conference, Birmingham, UK, 2003, pp. 1-21
Van Beveren, J.A., Widing, R.E., and Whitwell, G.J., ‘The Influence of Online Flow on Information Search’, in Marketing Theory and Applications, Proceedings of the American Marketing Association Winter Educators' Conference, Orlando, Florida, February 2003 (full paper accepted, abstract option elected).
Terawatanavong, C., Widing, R.E, and Whitwell, G.J., ‘Relationship Sentiment and Business Outcomes: The Moderating Role of Interdependence’, in Robin N Shaw, Stewart Adam and Heath McDonald (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, Deakin University, 2-4 December 2002, pp. 1-7
Hill, P., Whitwell, G.J., and Lukas, B.A., ‘Antecedents of Export Planning Orientation in Small to Medium Size Enterprises’, in Robin N Shaw, Stewart Adam and Heath McDonald (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, Deakin University, 2-4 December 2002, pp. 1-7
Terawatanavong, C., Whitwell, G.J. and Widing, R.E., ‘Relationship Quality and Relationship Outcomes: The Moderating Effects of a Channel Member's Market Orientation and Asymmetric Interdependence’, in Kenneth R. Evans and Lisa K. Scheer (eds), 2002 AMA Winter Educators' Conference: Marketing Theory and Applications, Chicago, American Marketing Association, Vol. 13 (2002), pp. 124-5
Van Beveren, J. A., Widing, R.E., and Whitwell, G.J., ‘A Mindset and Flow Model of Consumer Search Behavior on the Web,’ in Kenneth R. Evans and Lisa K. Scheer (eds), 2002 AMA Winter Educators' Conference: Marketing Theory and Applications, Chicago, American Marketing Association, Vol. 13 (2002), pp. 330-31
Paladino, A., Widing II, R.E., and Whitwell, G.J., ‘Contrasting a Resource Orientation with Market Orientation,’ in Kenneth R. Evans and Lisa K. Scheer (eds), 2002 AMA Winter Educators' Conference: Marketing Theory and Applications, Chicago, American Marketing Association, Vol. 13 (2002), pp. 28-9
Merlo, O., Lukas, B.A., & Whitwell, G.J., ‘Past, Present and Future of Marketing’s Tribulations: A Content Analysis’, Proceedings of SMA, Heidelberg, (2002), pp. 1-4
Paladino, A., Widing II, R.E., and Whitwell, G.J., ‘Comparing Resource and Customer Dependent Strategies,’ in Sylvie Chetty and Brett Collins (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, ANZMAC 2001: Bridging Marketing Theory and Practice, Massey University, 1-5 December 2001, pp. 1-8
Merlo, O., Whitwell, G.J, and Lukas, B.A., ‘Understanding the “Crisis” of Marketing’, in Sylvie Chetty and Brett Collins (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, ANZMAC 2001: Bridging Marketing Theory and Practice, Massey University, 1-5 December 2001, pp. 1-10
Terawatanavong, C., Whitwell, G.J., and Widing II, R.E, ‘Relationship Quality and Performance: The Moderating Effect of a Channel Member’s Market Orientation,’ in Sylvie Chetty and Brett Collins (eds), Proceedings of the Australian and New Zealand Marketing Academy Conference, ANZMAC 2001: Bridging Marketing Theory and Practice, Massey University, 1-5 December 2001, pp. 1-8
Bell, S.J., Whitwell, G.J. and Lukas, B.A., ‘Schools of Thought in Organizational Learning,’ in Francesca Van Gorp Cooley (ed.), Marketing in a Global Economy Proceedings, American Marketing Association International Marketing Educators’ Conference, Buenos Aires, American Marketing Association, (2000), pp. 269-70
Lukas, B.A. and Whitwell, G.J., ‘An Agenda for Revitalizing the Study of Entrepreneurship in Marketing Strategy Research,’ in Aron O’Cass (ed.), Proceedings of the the Australian & New Zealand Marketing Academy Conference 2000, ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenges, ANZMAC/Griffith University, 2000, pp. 728-33
Menguc, B. and Whitwell, G.J., ‘Effects of Environmental Uncertainty on Organisational Search Activity in High-Tech Markets,’ in Aron O’Cass (ed.), Proceedings of the the Australian & New Zealand Marketing Academy Conference 2000, ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenges, ANZMAC/Griffith University, 2000, pp. 816-22
Paladino, A., Widing, R.E., and Whitwell, G.J., ‘Making Sense of Resources: Quantifying the Resource Based View,’ in Aron O’Cass (ed.), Proceedings of the the Australian & New Zealand Marketing Academy Conference 2000, ANZMAC 2000: Visionary Marketing for the 21st Century: Facing the Challenges, ANZMAC/Griffith University, 2000, pp. 921-4
Working Papers
Organisational Learning Research: Taking Stock of the Underlying Theoretical Views Simon J. Bell, Gregory J. Whitwell and Bryan A. Lukas
Abstract, Paper